A multidisciplinary graphic designer based in the NYC area, blending visual storytelling with creative strategy.
With almost a decade of experience designing for fashion and lifestyle brands, I specialize in crafting compelling campaigns, digital assets, and branded content that drive engagement and elevate identity.
Throughout my career, I’ve had the opportunity to work with a range of brands in diverse roles, each experience contributing to the versatility and skill set I bring to every project.
Past employers and clients include:
Featured Design Projects
Love letter to Malibu
Parke & Ronen SS21
HEEYA TATTOO
Featured Video Work
Parke & Ronen
Into The Darkness
Pyer Moss
Only When You’re Ready
Jesse Lee
School of Visual Arts | New York, NY
Master of Professional Studies: Fashion Photography
Rochester Institute of Technology | Rochester, NY
Bachelor of Fine Arts: Illustration
Parke & Ronen | New York, NY
Graphic Designer | 2016 – Present
• Lead designer for all seasonal marketing campaigns, including lookbooks, postcards, email campaigns, paid advertisements, storefront signage, and event collateral, ensuring all assets strictly adhered to brand standards.
• Proofread and prepared all print‑ready files, coordinating pre‑ and post‑production with print vendors to ensure accurate, on‑brand deliverables.
• Collaborated with the co-creator of the brand to produce short promotional videos for the new showroom, driving in-store traffic that accounted for 19% of total sales in 2024 and contributed to an 8% year-over-year sales increase.
• Designed and executed email marketing campaigns that increased subscriber count by 2.5% through 2024, achieving an average open rate of 51% and a 1.6% post-click active-on-site rate.
• Edited 40+ short-form videos and reels for social media to promote new campaigns, product launches, and sale events, garnering over 2.3 million total views since 2nd quarter of 2021.
• Allocated budgets, sourced and managed third-party freelancers to deliver seasonal product imagery on schedule, optimized for web use, and aligned with brand standards.
• Mentored interns on brand aligned graphic design and retouching techniques.
Here Media Inc. | New York, NY
Graphic Design Intern | 2015
• Collaborated with senior managers and directors to design ad units, native/digital articles, and infographics for use in RFPs and media/sales decks for clients advertising across Here Media channels.
• Assisted the Art Director with the design and layout of promotional materials for the OUT100 2015 celebration, an event attended by over 200 guests that honored that year’s most impactful LGBTQ+ members and allies.
• Conceptualized and designed house ad mockups to promote digital editions of OUT and The Advocate magazines, leveraging initial rough sketches to develop and finalize polished layouts.
Pyer Moss | New York, NY
Creative Assistant | 2015
• Produced visual content for social media platforms, including short-form videos and still photography.
• Executed product photography and image retouching for e-commerce use.
• Led casting efforts for the garment production team—from talent scouting to scheduling fittings.
• Assisted the creative director, photographers, and designers during campaign photoshoots and runway presentations (AW ’15, SS ’16), supporting all aspects of on-set production.
• Managed vendor communications to coordinate production timelines and ensure timely delivery of garment samples.
Design Tools:
Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere, Lightroom, Acrobat, Bridge, After Effects, Canva, Figma.
Marketing Platforms:
Klaviyo, MailChimp, Shopify.
Technical:
Photography, Photo Retouching, Capture One, Microsoft Office, HTML5 and CSS (limited working knowledge).